INFLUENCE MASTERY
Expanding the Impact of InfoSec Leaders & Teams
A pivotal 10-step process for Infosec Leaders who want greater influence, support, and recognition so they can safeguard their organizations & advance their careers.
INFLUENCE MASTERY
Expanding the Impact of InfoSec Leaders & Teams
A pivotal 10-step process for Infosec Leaders who want greater influence, support, and recognition so they can safeguard their organizations & advance their careers.
The Influence Mastery Course
Who Is It For?
This program is for :
InfoSec leaders that need to expand their impact, develop their project teams, increase compliance, and gain recognition.
InfoSec leaders that are fighting for resources, need more buy-in and support from upper management, and greater cooperation from other departments.
InfoSec leaders that want to grow beyond being seen as tech problem solvers and be seen as strategic executives.
Who Is It Not For?
This program is not for :
Not for leaders who think “being right should be enough.”
Not for someone who isn’t ready to consider a new approach.
NOT for solo operators.
Not for teams and leaders that are ok with settling or playing CYA.
Not for leaders that are OK with advancing based on politics at the expense of quality or their team’s success.
MODULE ONE
How To Influence Beyond the Org Chart:
A Strategic Approach to Success
OUTCOME
Learn a framework for organizational influence.
Explore what makes for an influential leader.
Develop a game plan for your influence strategy.
DESCRIPTION
To change people's minds, you must understand what drives their decisions and how to work with them in a way that makes them WANT to agree with you. In this module, you will explore the principles of being influential without being pushy - and persuading those who don’t have to listen to you.
MODULE TWO
Why People Do What They Do:
Understanding How YOUR Stakeholders Think
OUTCOME
Identify the preferences and biases of your key stakeholders so you can plan an effective approach.
Understand your own preferences and biases and how they impact your approach to influence.
Learn how to think and speak “whole-brain” to make your message more compelling.
DESCRIPTION
To influence people, we need to understand what already influences them. In this module, you will deepen your understanding of people’s thinking preferences and biases - and explore how you interact with them. These insights will be foundational to having a more informed approach to influence in the future.
MODULE THREE
Why People Don’t Do What They Should:
Understanding Resistance & Ambivalence
OUTCOME
Identify the patterns that keep your stakeholders from responding to your message.
Learn how to reframe conversations to get past stuck thinking.
Understand how your own patterns interfere with your approach to influence.
DESCRIPTION
One of the biggest challenges for a leader is overcoming the resistance people naturally have towards change. In this module, you will recognize the patterns that cause people to resist ideas and learn respectful techniques for overcoming stuck thinking in your stakeholders (and your team).
MODULE FOUR
Who To Influence:
Identify & Understand Your Key Stakeholders
OUTCOME
Identify your key stakeholders and prioritize them based on importance and urgency.
Explore the primary preferences, biases, and issues that direct your stakeholder’s decisions.
Develop an action plan for understanding the unseen drivers of your stakeholders.
DESCRIPTION
The world of cybersecurity involves collaborating with numerous people – all demanding your time and energy. In this module, you will categorize your stakeholders, create a matrix for allocating your time appropriately, and produce a detailed map of their needs, styles, and issues so you can work with them more effectively.
MODULE FIVE
How To Build Your Connections:
Effective & Consistent Outreach
OUTCOME
Learn a variety of effective networking options.
Determine the best approaches for engaging with each of your stakeholders.
Build a networking strategy that consistently builds your influence and reputation
DESCRIPTION
To have more impact, you must nurture your power base. In this module, you will develop a step-by-step plan for improving (or starting) key relationships. Your plan will specify who on your team will reach out, what resources they need, and what concerns to anticipate. This dramatically increases receptivity and compliance.
MODULE SIX
How To Talk About What You Do:
Communicate With Impact
OUTCOME
Re-tool your vocabulary to align with your stakeholder’s processing style.
Know how to craft presentations that get your stakeholders’ on board.
Feel confident and comfortable talking to anyone.
DESCRIPTION
Influence is less about what we know and more about what the other person understands. In this module, you will learn how to present your message in a way your audience can relate to and appreciate. This listener-focused method helps you capture the interest and support of your audience – whether it’s one person or a large group.
MODULE SEVEN
How To Show Up Credibly:
Be Seen As A Strategic Partner
OUTCOME
Know what it takes for others to have confidence in you and your ideas.
Explore how to be seen as a trusted strategic partner rather than just tech support.
Develop and deploy a “brand” that elevates you and your team in advance.
DESCRIPTION
Influence begins before the first word is spoken. In this module, you will learn how to create a compelling reputation for yourself and your team. This helps people be more receptive to your message and see you as a valued and authoritative resource.
MODULE EIGHT
How To Refine Your Process:
Evaluate Results and Improve Your Approach
OUTCOME
Know exactly what's working and what needs improvement.
Incorporate informed feedback from your coach and peers.
Craft an action plan for refining your approach with stakeholders.
DESCRIPTION
Mike Tyson once said, “Everyone has a plan until they get punched in the mouth.” In this module, you will review the results of your outreach efforts, catalog your wins, and diagnose your challenges. This process of “failing forward” is essential to being a successful influencer.
MODULE NINE
How To Up Your Game:
Expanding Your Reach
OUTCOME
Refine your approach in your current efforts.
Identify "bigger fish" and create an outreach plan.
Upgrade your brand and presence.
DESCRIPTION
Complacency is dangerous in cyber security - and when establishing your power base. In this module, you will continue to refine your approach, identify the "bigger fish" stakeholders you could be reaching out to, and create a plan for expanding your presence in those arenas.
MODULE TEN
How To Secure Tomorrow:
A Blueprint for Continuous Development
OUTCOME
Celebrate successes and plan for continued victories.
Consolidate content into a streamlined, easily referenced strategy.
Develop a plan and build a support team to ensure continued growth.
DESCRIPTION
Having influence is like fitness; it takes time to get there, but it can fade quickly without sustained attention. In this module, you will create a game plan for continuing to expand your influence across your organization, build essential relationships, be included in higher-level meetings, and secure more recognition for your work.
About Me
Shawn Clark is the visionary force behind InfoSecTHRIVE, a dynamic program empowering InfoSec leaders and teams with the influence, communication, and leadership skills they need to secure the resources, recognition, and opportunities they need to thrive.
Fueled by a lifelong passion for understanding human behavior, Shawn’s journey began with his study of psychology and business. His career started in the 1980s in the world of advertising, evolving into a role as a sales trainer. Drawn by a deeper calling, he immersed himself in personal and professional development, honing his expertise as a trainer under the mentorship of Anthony Robbins starting in 1993.
Over the years, Shawn has accumulated a formidable array of coaching certifications, including executive coaching through the prestigious Center for Executive Coaching and teamwork and leadership certifications with Marshall Goldsmith. Complementing these qualifications are certifications in mental fitness, thinking styles profiles, brain health training, and life coaching, forming a holistic approach to empowering leaders and teams to surmount any obstacle in their path.
Establishing his own venture in 2001, Shawn has left an indelible mark, collaborating with over 4,000 teams and leaders from industry giants like Cox Media, Home Depot, and Disney, as well as esteemed institutions such as the CDC and the DoD. Beyond his professional endeavors, Shawn’s commitment to social responsibility shines through his company’s charitable initiatives, which have benefited organizations like the Boys & Girls Club of America and the Georgia National Guard Family Services Program, channeling hundreds of bicycles, various toys, food, and substantial financial contributions.
Driven by a profound dedication to his client’s success and fulfillment, particularly in endeavors safeguarding others, Shawn is celebrated by thousands for his transformative impact. With Shawn at their side, leaders and teams not only thrive but redefine what success truly means.
Still Have Questions? Schedule a Call Now!
Still Have Questions? Schedule a Call Now!
